Sales Specialist

Position Summary

Collaborate with the marketing team to develop comprehensive marketing strategies aligned with business goals and target audience preferences.

Create compelling content for marketing materials, including website copy, blog posts, social media posts, email newsletters, and advertising campaigns.

Manage digital marketing channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing to increase brand awareness and drive website traffic.

Develop and execute social media marketing campaigns across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to engage audiences, promote brand messages, and generate leads.

Plan and execute email marketing campaigns, including designing email templates, segmenting email lists, scheduling sends, and analyzing campaign performance metrics.

Collaborate with web developers to maintain and update the company website with fresh content, optimize for SEO, and enhance user experience to drive conversions.

Monitor and analyze marketing campaign performance using tools such as Google Analytics, social media analytics, and email marketing software to measure key metrics and optimize future campaigns.

Conduct market research and competitor analysis to identify industry trends, consumer preferences, and opportunities for innovation or differentiation.

Ensure brand consistency across all marketing materials and communication channels, including messaging, visuals, and tone of voice.

Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives and support sales initiatives.

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in marketing roles, preferably in a similar industry or sector.
Strong written and verbal communication skills, with attention to detail.
Creative thinking and problem-solving abilities.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
Analytical mindset with the ability to interpret data and draw actionable insights.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
Knowledge of graphic design principles and experience with design software (e.g., Adobe Creative Suite) is a plus.

This is a full-time position with opportunities for professional development and career advancement.

Flexible work hours and remote work options may be available.

Competitive salary and benefits package offered, including healthcare, retirement plans, and vacation days.

Get in touch so we can start working together.